From Point of Sale to Point of Service
Only settle at the exit? That is now different.
The classic cash register that we used to hear ringing has been transformed into a fully integrated POS system with a touchscreen display or an mPOS, allowing the store to be managed from any location. Additionally, the role of the POS has completely changed.
Where Point of Sale (POS) was once viewed solely as the checkout point, it is now evolving into a broader concept: Point of Service. This means that modern cash systems not only process payments but also directly contribute to a better customer experience, more efficient operations, and integration with omnichannel strategies.
An important driver behind this development is the rise of mobile payments (mPOS), which offer flexibility and convenience for both retailers and customers.
Point of Service at GAMMA
Why POS is more than just a place to checkout
Retailers are increasingly in need of flexible and customer-oriented solutions. A modern POS system is no longer just a cash register, but a platform that assists with customer service, inventory management, and personalised marketing and sales. This offers many possibilities:
- Real-time inventory management, preventing stock shortages.
- Personalisation based on customer data, to provide more relevant service and offers.
- Mobile POS functionalities (mPOS), enabling payments and orders to be processed directly on the shop floor.
- Integration with e-commerce and loyalty programmes, for a seamless customer experience.
- Support for contactless and mobile payments, making checkout faster and easier.
The advantages of a Point of Service approach
A POS system that acts as a Point of Service offers retailers numerous advantages. Customers increasingly expect fast and personalised service, and with the right retail technology, you can respond to this optimally.
An example; A customer is working on a DIY project and has selected wooden planks, screws, and a powerful drill after some advice. Instead of sending the customer to the checkout, an employee can complete the purchase directly in the wood department with a mobile POS solution. This way, the customer receives the right service immediately, without wasting time in line. Voila, point of service.
You are enabled to provide what your customer is asking for. Speed and convenience. Not to mention, your replenishment is sorted immediately. You’re happy and so is your next customer.
Point of service for better sales
The shift from POS to a broader service function is part of a larger trend in the retail sector. By adopting cash register systems as a strategic tool and embracing mobile payments, stores can better respond to changing customer expectations and market dynamics.
Want to know more about these developments? We are here for you.
Let's get in touch!
How can we assist you?
Get in touch and we’ll hear from each other soon!