Anchr always stays close to its employees and customers

The customer satisfaction survey conducted among Anchr customers in the Netherlands and Belgium between February and March 2024 revealed that customers give Anchr an average rating of 8 out of 10. They highlighted, in addition to the high-quality software and IT solutions, particularly the quality of service and the personal approach of Anchr's staff as strong points. Furthermore, Anchr is viewed as a stable organisation with solid software that is reliable, customer-oriented, and professional. Customers feel that they are listened to, that we understand their sector and needs, and that we actually take action on that. A result that makes us at Anchr very happy.  

We are convinced that Anchr’s core values play a decisive role in achieving this score. At Anchr, employees act according to three core values: thoughtful, sustainable, and close to home.

‘Every organisation has a few core values that it operates by. What is so strong about Anchr is that we not only live by them internally, but we also effectively promote them externally’, said Ron van den Broek, CEO of Anchr.

With continuous innovations and shifts, setting up and managing a solid IT landscape can sometimes be a challenge. At Anchr, we understand that no organisation is the same and that every client has specific needs. That's why we hold 'proximity' as a core value in high regard. ‘Proximity’ for Anchr means standing close to its clients as an accessible and reliable partner, both physically (with our various local branches) and emotionally (as we adopt an empathetic and customer-oriented approach). Being well accessible and involved and thinking in solutions that the client effectively benefits from is the starting point for Anchr’s way of working. Professional yet human.

‘We don’t send clients from pillar to post'. We effectively assist them when necessary or if there are questions, always maintaining short lines of communication and familiar faces. We listen and actively engage in conversation. The fact that our clients appreciate our involved and personal approach, as shown by the customer satisfaction survey, feels good,’ says Ron. ‘Clients sense that we think along with them and are approachable.’ Being close forms the basis for daily interactions with clients and initiatives such as annual user days where inspiration, innovation, and networking are central.  

With the acquisitions of Tilroy and Contractify, Anchr is in full expansion. The organisation is pursuing an active acquisition and growth policy to expand its portfolio and increase its footprint in the software and IT world. With the ambition to claim a place among the top 5 IT players in Belgium and the Netherlands, the ambition is high. But not at the expense of core values. On the contrary.

‘Through the acquisitions, we increase our proximity even further,’ says Ron. ‘Both literally, with more locations, and figuratively, with more solutions, expertise, and employees who can be close to the customer.’ With each new acquisition, Anchr thoroughly screens the new organisation against the Anchr values. ‘It is crucial that this fit exists. This is how we are convinced that we can support customers now and in the future with excellent service and the best software and IT solutions.’

Close to the customer. But also close to the Anchr employee! Open and honest communication is the foundation. ‘We provide our employees with a supportive and involved work environment,’ says Ron. ‘We continuously invest in personal development and knowledge. This is why we focus heavily on personal growth paths and tailored coaching for each employee.’ We also strongly emphasise connection through initiatives such as Family Day, joint sports activities, lunches, team outings, and so on.’  

How we act internally, we act externally. And customers benefit from that. ‘We are more than a supplier. We are a partner who thinks along, empathises, and stands by you even when things get tough’, says Ron. ‘Because of our proximity, you can rely on us as a customer to understand your business and to respond quickly and efficiently. We are committed to optimising your processes, working more cost-effectively, and promoting collaboration’. In an industry where data and technology often take the lead, we do not lose sight of you.’ Anchr is professional, but the approach is always accessible and personal.  

Anchr is close by. But also thoughtful and sustainable. Thoughtful, because employees act with the right tech and market knowledge and build on years of expertise and experience. It also prioritises lifelong learning. Sustainable, because the company always aims for long-term relationships. With customers, partners, and colleagues. And because it strives for robust software that is future-proof, including optimal guidance and support. But more on that later ...