'Intratuin Extra' allows customers to save for experiences
'Intratuin Extra' allows customers to save for experiences
Customer retention in retail is very important. It has always been, and today it is even more so. In turbulent times where there is a fierce battle among retailers, retaining customers has never been more crucial. But how do you ensure that your customer remains king?
Loyalty programmes are part of the solution and have been used for decades. However, they require a different approach today. Giving discounts works, but is no longer sufficient. The modern consumer is looking for something extra. Something extra in the form of experience … and preferably personalised. Intratuin understands this better than anyone else and launched, with the help of Anchr and partner Intersolve, ‘Intratuin Extra’, an original and meaningful loyalty programme.
'Intratuin Extra', really that little bit extra
Intratuin, a Dutch retail chain specialised in everything related to gardening, home decoration and pet care, offers its customers a very special loyalty programme called ‘Intratuin Extra’. Customers do not just accumulate points for a (personalised) discount, but they can also earn points for an ‘experience’ such as participating in a workshop on propagating plants or making Christmas wreaths.
Member level
Like every loyalty programme, the system of Intratuin is also based on a rewards system. This works as follows:
- sign up as a member and receive immediate benefits,
- for every euro spent in the store or webshop you earn one point,
- depending on the number of points, you reach a higher level
- Intratuin Extra members can track how many points they have and what they can save for in the specially designed app.
A look at the Intratuin application
Wow!
Intratuin Extra - app - digital member card
Intratuin Extra - app - Levels and benefits
Intratuin Extra app vouchers and promotions
Intratuin app: All benefits
Intratuin Extra - app - digital member card
Intratuin Extra - app - Levels and benefits
Intratuin Extra app vouchers and promotions
Implementation savings programme
Intratuin worked together with Anchr and partner Intersolve to compile the programme. Anchr then supported Intratuin to fully integrate the programme into Anchr's Retail Cloud Suite.
Customers more engaged
In the first two months after the launch of Intratuin Extra, Intratuin has already seen a scan rate of 20%. Intratuin expects to stimulate saving and achieve greater customer engagement through further promotion.
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